boAt Crest
Application
Seamless Convenience: Smartwatch App Experience Reimagined
[client]
boAt
[my role]
UX RESEARCH
COMPETITOR ANALYSIS
UX/UI DESIGN
USABILITY TESTINGLEAD
[Industry]
Consumer Electronics
[live project]
Playstore/Appstore
The Ask
How can we improve the structure of the app for better discoverability of health indicators, while providing the personalised experience for every user?
Gaps Identified from brief
As per data (2023), out of 10M+ boAt Crest app installs, over 70% of users struggled to stay engaged, citing lack of actionable health insights, limited personalization options, and inconsistent device syncing.
GOALS & SUCCESS METRICS
The Process
An overview of the methods and decisions that guided the project revamp from start to finish.
Design Outcomes
Introducing boAt crest: Assisting users in harnessing the full potential of their smartwatches to effortlessly monitor and enhance their health and wellness journey.
