R.E M.I.Y
Configurator
Reimagined and designed immersive configurator for Royal Enfield customers
[client]
[role]
[Industry]
live project
The Ask
Royal Enfield, a global motorcycle brand, set out to elevate the digital buying experience for its customers. The objective was to reimagine and design an immersive motorcycle configurator that enables prospective buyers to visualize, customize, and book their dream bike in real-time.
The process
An overview of the methods and decisions that guided the project revamp from start to finish.
Opportunities Uncovered
A consolidated view of key opportunity areas uncovered through user interviews, heuristic evaluations, and competitive benchmarking.
Design Outcomes
Driven by user insights and competitive gaps, the design outcomes focus on reducing friction, increasing personalization, and making the entire journey more intuitive.
